▽ Leaflet for Zara - TRF (assignment purpose)

TITLE : LEAFLET FOR ZARA - TRF

MEDIA : ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR

DIMENSION : A3

This is one of my degree 1st year assignment. We have to design a leaflet for a brand that choosen by us. I have choosen Zara - TraFaLuc as my target design.

The main colour for my design is black and white.

Why black an white? Is not just the color that i like, during this assignment i was quite worry when trying to apply the color on it.

TraFaLuc is a series that came out from Zara, focus on youngster. It doesn't focus on one type of style, it can be vintage, nautical, hippie and so on.

Thus, this made me to think of to use black and white. Since different style stand with different color, and i believe that black and white can mix well with all the color nicely.

Why choose bold font? As i refer back to Zara logo, their logo is quite simple come with bold font. I have a habit of reading fashion magazine, and i found out, bold font are usually use to bring out the feel of strong, it might lead you to think more on it, perhaps can be brave, fashionable, or even trendy. Why elegant font was not same with other fonts and why italic? This is because it give me a feels that it should be something soft and wavy. Adding the italic feel to the font will make it looks more strong to bring out the feel of it.